User Experience Design
I started with a comparative assessment to help the client start thinking about what content they might want their site to contain.
Lonely Planet places search front and center along with traveller tips
Travel Oregon use a nice interactive map to show different regions
Pure New Zealand include an image rich inspiration section on their landing page
Visit Finland utilises visual social networking areas on their landing page
Visit Britain allow users to toggle between a map and traditional view
Travel Belize use a large visual hero with silent video playing in the background
I prepared sketches of the mobile experiences. This would help the client to really think about what content they wanted on the website. It also allowed us to start looking at user flows.
Once we had received a sampling of the content to be included, we were able to create wireframes for mobile and desktop journeys.